# POG Engine

POG is KGeN’s attempt at creating the richest & largest pool of immutable & ever-evolving data from users interacting with the platform. This allows users to effortlessly build and own their identity in a framework that will allow them to monetise their data in perpetuity.&#x20;

The Engine is being built across five key dimensions, with each dimension’s outcome being a factor of more than 100 sets of attributes for each unique user collected via engagement on the KGeN platform.&#x20;

Consumer apps, games, chains, and businesses can access these user cohorts to drive better LTV/CAC Ratio; with these user cohorts being optimised dynamically via on-chain activity basis, effective ROI being generated for the business and an increase in ARPU. \
