# Demand Lever : Product

| Stakeholder | Levers                                                                  |
| ----------- | ----------------------------------------------------------------------- |
| Publishers  | <p><br></p><p>Spend on K-Quest/K-Drop/K-Store</p>                       |
| Users       | Buying virtual and physical assets (Web2 and Web3) / KGeN created goods |
| <p><br></p> | Time-based subscription passes for engagement on platform               |

The platform transactions happen on $KGeN and its stable token KCash. KCash to $KGeN conversion will be dynamic based on market prices.
