# Demand Lever : Product

| Stakeholder               | Levers                                                                                                                                                                                                          |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Publishers/Chains/AI Devs | As an accepted platform currency, $KGEN may be spent in various areas of the ecosystem, such as on Leaderboards/Loyalty/K-Drop/K-Store                                                                          |
| Users                     | Users may also utilise $KGEN for buying virtual and physical assets (Web2 and Web3), as well as KGeN-created goods /merchandise/gaming, as well as peer-to-peer purchases of virtual assets on the marketplace. |
| <p><br></p>               | Time-based subscription passes for engagement on the platform.                                                                                                                                                  |

The platform transactions happen on $KGeN and its stable token KCash. KCash to $KGeN conversion will be dynamic based on market prices.
