POG Engine

POG is KGeN’s attempt at creating the richest & largest pool of immutable & ever-evolving data from users interacting with the platform. This allows users to effortlessly build and own their identity in a framework that will allow them to monetise their data in perpetuity.

The Engine is being built across five key dimensions, with each dimension’s outcome being a factor of more than 100 sets of attributes for each unique user collected via engagement on the KGeN platform.

Consumer apps, games, chains, and businesses can access these user cohorts to drive better LTV/CAC Ratio; with these user cohorts being optimised dynamically via on-chain activity basis, effective ROI being generated for the business and an increase in ARPU.